Certification Training

Do you want your sales team certified? We can help.

Essential Sales Training

Everything you need to succeed in sales, from consultative selling techniques to sales communication strategies to self-management.

Fundamentals of Sales 

CPSA's first fully aligned course that meets the requirements for the CSA designation. Whether you're a seasoned pro looking to be more consultative, or new to the profession, this course can help you improve your sales performance. ...read more.

Course Format: Corporate In-house Programs, Live Online | Pre- requisites: Introductory Program

Advanced Selling

Take your sales skills to the next level. Adapt your communication and negotiation styles, grow profits and increase client satisfaction and retention.

Advanced Prospecting

Learn to prospect with a purpose by building up your ideal client list and maximizing the returns on your time spent prospecting. Take your sales skills to the next level. Adapt your communication and negotiation styles, grow profits and increase client satisfaction and retention...read more.

Course Format: Corporate In-house Programs, Live Online | Pre- requisites: Min. 4 Years sales experience

Strategic Account Management 

Build lasting relationships and maximize the revenue potential of key accounts by taking a more strategic approach to account management...read more. 

Course Format: Corporate In-house Programs, Live Online | Pre- requisites: Min. 4 Years sales experience

Mastering Objections, Negotiations, & Closing

Learn to prepare for negotiations effectively so you can confidently navigate difficult sales conversations that stop deals from closing...read more.

Course Format: Corporate In-house Programs, Live Online | Pre- requisites: Min. 4 Years sales experience

Professional Sales Management

Drive success across your organization by developing sales strategies, applying effective coaching techniques, and learning skills required to lead sales teams...read more.

Course Format: 6 Week Coaching Program | Pre- requisites: Min. 4 Years sales experience

Certification Process

 

The Skills you Need to Succeed

Drive success across your organization by developing sales strategies, applying effective coaching techniques, and learning skills required to lead sales teams. Course Format: 6 Week Coaching Program | Pre- requisites: Min. 4 Years sales experience

In a rapidly changing sales environment, what sets top performers apart isn’t luck or timing. It’s a solid understanding of what success in sales looks like today, and the skills, knowledge, tools and resources to make it happen.

Essential sales skills – identified and refined by industry leaders – are the foundation of all CPSA Institute designations, from Certified Sales Associates to established Certified Sales Professionals and Certified Sales Leaders who are stepping into the future of sales.

Ongoing development and competencies in these key areas are essential to success in today’s complex, competitive marketplace:

Received when Course

is Completed 

Certified Sales Associate (CSA)

 

Start Your Sales Career Off Strong

Whether you’re an entrepreneur, the CEO of a start-up, a technical engineer supporting sales, or just starting your sales career, if you think you’ve got what it takes for success in sales, the Certified Sales Associate (CSA) designation will help you get where you want to go, faster.

CSA's possess a solid foundation in key skills needed to succeed, like prospecting, building effective client relationships, negotiation, closing, and leveraging sales technologies. CSA's demonstrate what it takes to excel in their current role and position themselves to move ahead.

Certified Sales Professional (CSP) 

 

The Mark of Excellence in Professional Sales 

CSPs know what top performers know, and have the skills and follow-through to get consistently good results. A professional designation marks their commitment to being the best.

  • 72% of CSPs rank in the top 25% of sales within their organizations

  • The majority surpass their annual sales quotas

  • Almost 50% earn more after completing the program

  • Read the case study of a real CSP here

It’s no wonder that more and more employers are demanding certification as the standard for new hires.

We’ve updated our CSP program, in close collaboration with industry leaders, making the CSP designation more valuable today than ever

Certified Sales Leader (CSL) 

 

Lead the Way to the Top - CSL Exemption Pathway

  • Have you attended 5 days of sales conferences over the past 5 years?

  • Do you have over 10 years’ experience in sales-team leadership?

 

If you answered yes to both of these questions, then you may be eligible to apply for an exemption for a limited time!

The new Certified Sales Leader (CSL) designation recognizes Canada’s top sales leadership talent.

Certified Sales Leaders (CSL) have a strong commitment to delivering sales force excellence, continuous learning, and leadership in enterprise sales. They also have the knowledge, skills, and experience to improve sales performance across entire organizations.

CSL's excel at recruiting, developing, and retaining top talent, strategic planning, problem solving, sales operations, performance management and leadership. They have what it takes to impact both an organization’s bottom line and its overall sales culture.