A few of our trainers...

Cindy Stradling, CSL, CPC

Sales agent, facilitator and coach, Cindy Stradling brings over 25 years of practical hands on business experience to her work. She has worked across various sectors including production, logistics, materials management, retail, customer service and sales. She has achieved her professional sales designation (CSP) through the Canadian Professional Sales Association and is a certified coach (CPC), a graduate from Erickson College. Cindy is a member of the Canadian Professional Sales Association and the International Coaching Federation. She is a CPSA Certified Trainer. 


Cindy works with entrepreneurs, individuals and corporations such as Canon Canada, 3M Canada, Scotia McLeod, BMO, Marsh and Mercer, RGA International, Nealanders and MMM Group. 

Nancy Dewar, Certified Coach

Nancy Dewar is a Certified Executive Leadership Coach PCC, an International Facilitator and Learning Strategist MEd, with over 25 years of delivering developmental programs and leading, and managing teams of people. With a background holding senior positions in sales, marketing and operations, Nancy brings a strategic approach to every business situation. 


Nancy has lead several corporate coaching and learning initiatives and specializes in sales, culture transformation, change management, coaching and mindfulness and has industry experience to include automotive, consumer package goods, retail, marketing agency, and pharmaceutical. She is certified with the Learning Styles Inventory, Predictive index assessment, and is EQ1 and EQ 360 certified. She is a Certified CPSA Trainer. 

James Voulakos, MA

James Voulakos is an experienced educator, executive coach and instructor who is passionate about working with business and technology partners to create human-centric experiences. James’ background as a senior manager with more than 21 years of sales management and marketing experience enables him to recognize promise in people and businesses. James is a professor of Management Studies in the Faculty of Business at George Brown College. James holds a Bachelor of Commerce in Marketing from McMaster University, a Master of Art in Leadership from Royal Roads University and is a graduate of the Co-Active Coaching Program at the Coaches Training Institute. James is working towards his Certified Sales Leader designation from the Canadian Professional Sales Association. He is a Certified CPSA Trainer. 

James Voulakos, Certified Coach
Dennis Ford

Dennis Ford is a sales training savant and management training practitioner.  He managed two training departments in the pharmaceutical industry. He continues to support industries, with a focus on outcome based training programs.  He is a professor at Sheridan College delivering numerous courses at the Pilon School of Business.  His expertise in facilitation, course design and his collaborative approach, allows clients to align to measurable, strategic deliverables ensuring follow up and well defined success measures. 


Dennis has many years of experience in Sales, Sales Management, Marketing and leading training departments at top tier Pharmaceutical Companies.

Karen Kelly

Karen Kelly is a results - driven professional with a sales background that stands nearly 2 decades in B2B sales. Her passion and experience are helping individuals and teams achieve their desired outcomes through customized sales, communication and personal development programs.


Karen’s Corporate sales & training background exposed her to the various learning styles and the need to tailor information to her audience, stressing the need for effective communication. Communication has played a large role in Karen’s successes, allowing her to persuade her audience, Influence process and be seen as a leader.

Bill has extensive industry experience as a cultural & generational subject matter expert. He specializes in training business professionals on how to relate with people from different cultures and from different generations .

He has researched and provided classes on cross-cultural diversification and cultural comparison and has over 4,000 hours of experience in providing adult training. 

Paul Kidston, MBA, CSP

Paul Kidston is the founder of Sales Training Experts. He is a Senior Management Consultant and Adviser to Canada's leading sales organizations. He specialises in sales performance improvement in large, complex sales organizations. 


With over 25 years experience in Sales Leadership, he has successfully partnered with the Canadian Professional Sales Association as a National Licensed Distributor, with SpeakFirst (UK Based) as Canadian Facilitator, and the University of Fredericton as Advisory Chair of the Sales Leadership MBA program. 


Paul has an MBA with Saint Mary's University, BBA from Mount Saint Vincent University, CSP (Certified Sales Professional) with the CPSA, and will be graduating the ICD.D (Corporate Directors Program) in May 2019.  He is a Certified CPSA Trainer.    

Bill Dennis, MBA, CSP