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Press Release: Sales Training Experts-New Ownership

Updated: Aug 8, 2023

P. Kidston Enterprises Limited, DBA Sales Training Experts, Announces Acquisition by Matthew Nicolle

Halifax, Nova Scotia | August 7th, 2023 – P. Kidston Enterprises Limited, a leading provider of sales training solutions, is pleased to announce the successful acquisition of the company by Matthew Nicolle. The transaction was completed in May 2023, marking a significant milestone in the company's history and future growth.

Under the previous leadership of P. Kidston Enterprises Limited, Sales Training Experts has established itself as a prominent player in the sales training industry, renowned for its comprehensive programs and exceptional results. The company has helped numerous organizations across various sectors optimize their sales processes, enhance their teams' skills, and drive sustainable growth.

Matthew Nicolle, an accomplished business leader with an exceptional track record in driving revenue growth and building high-performance sales teams, brings a wealth of experience to Sales Training Experts. Having been on the advisory board for several years as a strategic advisor to the firm, Nicolle's proven ability to navigate complex sales cycles, forge strategic partnerships, and close high-value deals is evident. Working with a diverse range of companies, from established industry leaders to startups, Nicolle is ideally positioned to guide the company toward continued success and expansion. He has an MBA from the University of New Brunswick and holds the CSL (Certified Sales Leader) designation and CSP designation with distinction from the Canadian Professional Sales Association (CPSA).

With a deep understanding of the sales industry and a passion for empowering individuals and organizations to achieve their full potential makes Nicolle a premier choice to lead the firm on a path of continued growth.

Expressing enthusiasm about the acquisition, Matthew Nicolle commented, "I am thrilled to be joining forces with Sales Training Experts. This company has a remarkable reputation for delivering top-tier training solutions, and I am committed to building upon its solid foundation. My vision is to leverage our combined expertise and innovate further, empowering businesses to thrive in today's competitive marketplace."

The acquisition marks an exciting new chapter for Sales Training Experts, as the company aims to strengthen its market position and extend its reach to a broader customer base. Clients can expect a seamless transition, with a continued focus on providing exceptional training programs that meet their evolving needs.

Founder and outgoing CEO, Paul Kidston, expressed gratitude to the loyal customers, dedicated employees, and strategic partners who have supported the growth of

Sales Training Experts over the years. "I am incredibly proud of what we have achieved at Sales Training Experts, and I am confident that the company is in excellent hands under Matthew Nicolle's leadership. I am excited to witness the next phase of growth and innovation that lies ahead."

As the integration process begins, Sales Training Experts and Matthew Nicolle are committed to maintaining the highest standards of service and ensuring a smooth transition for all stakeholders. Existing clients will benefit from the synergies created by the acquisition, as well as the introduction of new training methodologies and resources.

About Sales Training Experts:

P. Kidston Enterprises Limited, DBA Sales Training Experts, is a leading provider of comprehensive sales training solutions. With a focus on empowering sales teams and individuals, the company delivers customized training programs designed to enhance skills, increase productivity, and drive revenue growth. Sales Training Experts has a proven track record of success and a commitment to delivering exceptional results for its clients.

For media inquiries, please contact:

Matthew Nicolle


P. Kidston Enterprises Limited, DBA Sales Training Experts


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