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Privacy Policy

This Privacy Shield Policy (“Privacy Policy) applies to the websites related to Sales Training Experts, SalesPerson Assessment, and Careerwatch provided by West Riverside Labs Inc.
 (“ West Riverside Labs Inc.
or “We”), including but not limited to any software, services, and/or products offered on such website (hereafter the “Sites”).

Privacy Shield Policy / Privacy Policy


 West Riverside Labs Inc. values privacy – ours and yours. To help maintain your privacy and the security of your personal information, we communicate this and all of our privacy policies to  West Riverside Labs Inc. employees and agents, and we internally enforce privacy safeguards. We are also self-certified as Privacy Shield compliant (as detailed below) – a further indication of our commitment to the privacy of all of our customers around the globe.

We’ve developed this Privacy Policy to explain how we collect, use, disclose, transfer, and store information received from you in connection with the Sites. Before disclosing information to us, please familiarize yourself with our privacy practices so you can understand how your information may be used by  West Riverside Labs Inc.


Our Collection and Use of Information:

 West Riverside Labs Inc. may collect information in some ways from users who access our Sites or services. We collect personal and non-personal information in various ways. You may provide your information to us to receive a product, service, or communication from us, we may request your information to better serve you, or we may require your information to be able to complete a transaction (e.g. a purchase) or provide access (e.g. to a paid service).

A. Collection of Personal Information

Personal information (or “Personally Identifiable Information” or “PII”) is information and data that can be used to specifically identify or contact a single person.


You may be asked to provide your personal information when you contact  West Riverside Labs Inc. for any reason. West Riverside Labs Inc. may share your personal information internally. If we do, we will use it following this Privacy Policy. We may also combine personal information with other information to help us develop or improve our products, services, content, communications, and/or advertising, or to provide improved user experiences for you.

Personal information we collect:

Examples of some types of personal information  West Riverside Labs Inc. may collect in connection with the Sites and how we may use it include the following:

  • When you purchase, register, or log in to use software, products, or services, request support, download a software update, register for a webinar, live workshop, or training, provide feedback on a software product, or participate in a promotion, contest or online survey, or respond to an advertisement, we may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences, and/or social media credentials.  West Riverside Labs Inc. does not directly collect credit card numbers in connection with the websites provided in connection therewith. Payments for those products/services are made through other means or sites and thus we do not collect or store credit card numbers in connection with any of those products/services that this Policy applies to.

  • If you use our websites, we may collect information required to provide the services in connection with such services including PII such as your name, email address, IP address, and current location. We may also collect certain personally identifying financial information (“PIFI”) in connection with the shopping cart. Such PIFI may include your credit card number (or a portion thereof), the expiration date for the credit card, and bank information such as your bank’s name, routing number, and/or account information. This information in some cases may only be stored temporarily, or transiently, e.g. during a particular secure session between your computer and a West Riverside Labs Inc. server.

  • We may also ask for certain information only in circumstances where required by law. For example, if you are using the shopping cart, where we are required when setting up certain financial accounts to obtain e.g. your Social Security number (SSN), then we will ask for it. As above, such information may only be stored transiently, during a secure session.

How we use your personal information

  • Optional Communications: The personal information we collect allows us to provide you with West Riverside Labs Inc.'s latest product announcements, helpful tips and information, special offers, software updates, and upcoming events. If you don’t want to receive these communications or do not wish to be on our mailing list, you can opt out of receiving them. Each communication will provide opt-out directions, and you can also generally opt out via your account dashboard if you are a registered user, client, or customer. The information in connection with these optional communications and your responses help us to improve our products, services, content, and advertising.

  • We also use personal information to help us develop, deliver, improve, and customize our software, products, services, content, and advertising and to provide a better user experience for every user of our software, products, and services.

  • Important Communications: We may use your personal information to send important communications, e.g., about your purchases of or access to software, products, or services, material changes to our EULA, terms, conditions, and policies (including this Privacy Policy), critical updates to software products, or services, or changes (including regulatory changes) that impact your use of  West riverside labs inc. software, products, or services. Because this information is vital to your interaction with  West Riverside Labs Inc., you may NOT opt out of receiving these communications if you wish to continue to use the Sites or any software, products, or services offered in connection with the Sites.

  • We may also use personal information for internal purposes such as auditing, data analysis, and research to improve  West Riverside Labs Inc. software, products, services, communications, support and/or help functions, and user interfaces.

  • If you enter into a promotion such as a contest, a giveaway, a one-time or special offer, or a similar promotion, we may use the information you provide to administer those programs.

  • If we become involved in a legal process as a result of your actions on the Sites, or in connection with any software, products, or services offered via the Sites, we may be required to disclose your PII or PIFI to a government authority, or a third party who e.g., issues a subpoena that requires us to provide it. Our response(s) to any such legal process will be handled on a case-by-case basis following the advice of our attorneys.


B. Collection of Non-Personal Information

Information of a type or in a form that does not permit direct identification of or association with any specific individual is ‘non-personal information.’ Combinations of personal and non-personal information are considered personal information if the combined information can be used to identify or contact any specific individual(s). Aggregated data is considered non-personal information for this Privacy Policy as long as it cannot be used to identify or contact any specific individual. Internet Protocol (IP) addresses and certain other identifiers may be considered personal information under various local laws; we endeavor to comply with the laws and regulations that apply to us.


How we collect and use your non-personal information

We may collect, use, transfer, and disclose non-personal information for any purpose.

The following are some examples of non-personal information that we collect and how we may use it:

  • We may collect non-personal information (e.g. demographic information) regarding our customers collectively including information such as age, gender, occupation, preferred language, zip code, Postal Code,  area code, geographic location, or the time zone from which customers access the Sites, products, or services. Such non-personal information is used so that we can better understand who our customers are, and their behavior generally with regards to the Sites, and to improve our software, products, services, communications, support, help, user experiences, and advertising for our customers.

  • We also may collect non-personal information regarding customer activities on the Sites or use of the  West Riverside Labs Inc. software, products, and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of the Sites, or our software, products, and services are of most interest or which can be improved. Non-personal support or help request data may be used to improve our software or the Sites, communications, and user interfaces, or to allow us to provide additional product or service offerings to our present or future customers.

  • We may collect non-personal information regarding the digital footprints of our customers to accessing the Sites, or any related software, products, or services including mobile and non-mobile access, specific types of devices being used, unique device IDs, type of browser(s) being used, networks that our customers use, and other non-personal information. This information may be used to improve the Sites, software, products, or services including but not limited to their performance, functionality, design, or responsiveness.


C. Cookies and Other Technologies

To help West Riverside Labs Inc. serve you better, we use technological means to better understand and adapt to user behavior. To accomplish this, the Sites, as well as our online software and services, email messages, and advertisements may use cookies or related technology such as pixel tags, clear gifs, and web beacons. These technologies help us to know which parts of the Sites people have visited, and provide data to aid us in understanding the effectiveness of the software services, our advertisements, and web searches. These data are used to improve our software, products, services, communications, and advertisements. We generally consider such information collected through the use of cookies and other technologies as non-personal information and treat it accordingly.


We also use cookies and other technologies to remember personal information when you use the Sites, software, products, or services. These uses are intended to improve your personal experience. For example, we can provide better and more personal results if we ‘remember’ your preferred settings, your name, and such.


West Riverside Labs Inc. may use cookies or other technologies in connection with certain advertising services to determine your experience with our content including whether an ad is likely to be of interest to you, whether or not you are served a particular ad, and the number of times you are served a particular ad. These technologies allow us to measure the effectiveness of our ad campaigns. You may have options for opting out of such targeted ads. You should contact your service provider or your mobile provider to inquire about how to do so.


West Riverside Labs Inc. also uses specific technologies in connection with certain communications such as emails that may be used to track actions by recipients. For example, these communications may include one or more clickable text or graphics that include URLs that link to content on the Sites. However, these URLs may pass through a web server that tracks the click before arriving at the linked content on the Sites. The tracked data can help  West Riverside Labs Inc. determine the effectiveness of our communications to users and customers or to gauge interest in specific topics. If you prefer not to have your responses to such communications tracked in this manner, do not click links in the email messages. Such communications may also include pixel tags that can tell us whether e.g. an email has been opened. We may use this information to throttle the number of messages sent to users or customers or to remove people who do not read or interact with our communications from one or more lists.


Cookies and other technologies can generally be controlled on your devices. If you want to disable cookies you should review your privacy or security settings. Please note that certain features of the Sites or related software, products, or services may not be available if you have cookies disabled on your device. We will typically try to warn you that a page or feature you are trying to reach will not function without cookies enabled. If you have your cookies on your device or browser disabled and are having difficulties you may wish to enable them to see if the problem is resolved.

D. Log Files

As part of standard protocols,  West Riverside Labs Inc.’s servers automatically gather certain information and store it in log files. This information may include the date/time stamp of access, Internet Protocol (IP) address(es), device type, operating system, browser and version, language, log-in details, Internet Service Provider (ISP), referring page, exit page, and other data.

These log files are useful for several purposes including helping  West Riverside Labs Inc. to maintain security, measure relative usage, understand and analyze trends regarding users, server access, load, or server problems, more effectively and efficiently administer the Sites, as well as related software, products, services, or communications, and gather non-personal demographic information about our users. Consistent with the provisions of this Privacy Policy,  West Riverside Labs Inc. may use the data in its Log Files in a variety of ways useful to its business or to provide better experiences for its users and customers.


E. Social Media

 West Riverside Labs Inc., its employees or directors may collect certain information from you if you interact with us via social media such as Facebook, Twitter, LinkedIn, Google+, Pinterest, Snapchat, Instagram, and other such services. For example, you may be given the option to register for webinars, take advantage of special offers, receive mailings, newsletters, or the like, via your social media account, or by email if you provided your email contact in your social media profile. The information we receive or collect from such social media, and our ability to collect it, may depend on the social media site, its policies, and its requirements or its technology. We may collect the information you provide from these social media interactions and may use it for various purposes to improve our services or your experience or to contact you regarding the reason you connected with us or with additional offers in the future. Of course, you have the opportunity to opt-out at any time provided we do not require a means of contacting you to fulfill your request.

F. Children

Protecting children's privacy is important to West Riverside Labs Inc.. It is our policy to comply with the Children's Online Privacy Protection Act of 1998 and all other applicable laws in the US. Therefore we restrict our website use to persons eighteen years or older. Therefore, we do not knowingly collect personal information from children under 18. If we learn that  West Riverside Labs Inc. has inadvertently collected or received the personal information of a child under 18 we will take steps to delete the information.


[PLEASE NOTE: You must be 18 or older to use the Sites, and to purchase the software, products, or services offered via the Sites without an adult (parent or guardian).]


Notwithstanding the foregoing, if we discover or form a reasonable belief that we have received any information from a child under 18 in violation of this policy, we will delete that information. If you believe P. Kidston Enterprises Limited  has any information from a child under age 18, please contact us at the following address:


Via Mail:

 West Riverside Labs Inc.
Suite 300, 1 Germain Street, Saint John, NB, E2L 4V1

Or via email:

Disclosure to Third Parties

At times West Riverside Labs Inc. may make certain personal information available to strategic partners that work with us to provide software, products, and services, or that help us service our customers. Personal information will only be shared by  West Riverside Labs Inc. to provide or improve the Sites, and our software, products, services, and advertising.

A. Service Providers

To provide its various products or services, West Riverside Labs Inc. works with third-party providers, who may be located wherever West Riverside Labs Inc. operates, or in any other location. Such companies provide services to  West Riverside Labs Inc. Examples may include information processing, emailing services, server hosting, transaction processing, banking services, video hosting, product/service delivery, communications, managing and enhancing customer data, providing technical support and/or customer service, and conducting customer research or satisfaction surveys. At any given time,  West Riverside Labs Inc. may work with one or more such providers. We will only provide personal information to these companies where required for them to provide their services, or to improve our products or services for our customers. These companies are contractually obligated to protect your information.


B. Others

 West Riverside Labs Inc. will not share PII with third parties for their marketing purposes. In some cases, P. Kidston Enterprises Limited may be required by legal process to disclose your personal information. Such disclosure may be compelled by applicable law, regulation, judicial order, and/or lawful requests from local authorities.  West Riverside Labs Inc. may also disclose information about you if we determine, in our sole discretion, that disclosure is necessary or appropriate to ensure the safety of any individual(s), or for purposes of national security, law enforcement, or other issues of public importance.

If the Sites and/or software, products, or services, of West Riverside Labs Inc. become the subject of a reorganization under bankruptcy law, a merger, a sale, or other change in control, any personal information in West Riverside Labs Inc.'s control will be transferred to the trustee, debtor in possession, successor, acquirer, or such other third party as will control West riverside labs inc., the Sites, and/or software, products, or services thereafter.


We reserve the right to disclose personal information if we reasonably believe that disclosure is necessary to protect our users, customers, or the public, prevent fraud or financial wrongdoing, or in any action to enforce our End User License Agreement, Terms, and Conditions, or other policies regarding West riverside labs inc


Personal Information Protection

 West Riverside Labs Inc. uses commercially reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data. We restrict access to personal information to our employees, contractors, and/or agents who need to know that information to process it on our behalf. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution if they fail to meet these obligations. West Riverside Labs Inc. and its third-party providers use Secure Sockets Layer (SSL) encryption on all web pages where personal information, including financial information, is transmitted.

You are solely responsible for any personal information you choose to submit on non-secure sites including but not limited to any discussion forums or public comment threads on the Sites, or any social media sites, groups, or threads related to the Sites or the related software, products, or services.


Access to Your Personal Information

 West Riverside Labs Inc. software customers should periodically log in to review your name, contact information, and other readily available personal information, and to ensure they are accurate, complete, and up to date. You can make changes to your information. Changes to your details and particulars should be made through the software.


You can request access to any personal information we have for you. We will make a good-faith effort to provide you with access to reasonably accessible information. You can request that we correct the data if it is inaccurate or delete your data. West Riverside Labs Inc. will comply with such requests if they are reasonable and we will delete your data if  West riverside labs inc. is not required to retain it by law, and does not require it for legitimate business purposes. We may reserve the right to refuse deletion requests that we believe require undue time, or technical effort, or where not provided by local law. We also reserve the right to deny or delay requests where personal information is scheduled to be deleted as part of any upcoming purge of data that is not being retained. Requests for access, correction, or deletion can be submitted to


Links to Third-Party Sites

The Sites, software, products, services, and communications may contain links to third-party websites, products, or services. Information collected by third parties is governed by their privacy practices, not this Privacy Policy. Please be aware when you leave the Sites and understand that you are subject to a third party’s privacy policy except when you are on the Sites, or using P. Kidston Enterprises Limited ’s related software, products, or services.


Changes to this Privacy Policy and Privacy Questions

If you have any questions or concerns about this Privacy Policy please email us at

This Privacy Policy is subject to change from time to time at  West riverside labs inc.’s sole discretion. Please check this page periodically for changes. Any such changes to the Privacy Policy will be available on this page. If the policy has been changed materially, a notice will be posted on our website along with a link to the updated Privacy Policy. Your continued use of our site following the posting of changes to these terms will mean you accept the changes. Information collected before the time any change is posted will be used according to the rules and laws that applied at the time the information was collected.

We will also archive prior versions of this Privacy Policy and make those versions available for your review.


This Policy was created in January 2006 and last updated on August 3, 2017.


"Cookies" and How We Use Them

A "cookie" is a small data file that can be placed on your hard drive when you visit certain websites. The Sites may use cookies to collect, store, and sometimes track information for purposes stated earlier as well as for statistical purposes to improve the products and services we provide and to manage our telecommunications networks. We may also use cookies for purposes of personalizing your experience on the Sites, or for providing online behavioral advertising such as retargeting or remarketing. These uses provide you with additional opportunities to take advantage of our services or products and provide us with additional opportunities to reach you with personalized offers tailored to your interests.


Advertisers and partners may also use their cookies (e.g. on their sites).  West Riverside Labs Inc. does not control any third party’s use of such cookies and we expressly disclaim responsibility for information collected by or through them.

Public Areas & Social Media:

Any information you disclose in any public areas of our website or the Internet, including via social media becomes public information. You should exercise caution when deciding to disclose personal information in these public areas.

This Privacy Policy does not create any contractual or other legal rights on or on behalf of West riverside labs inc. or any other party and is not intended to create any such rights.

Questions about this Privacy Policy may be directed to us in writing at: or

Privacy Policy
c/o  West riverside labs inc.

Suite 300, 1 Germain Street, Saint John, NB E2L 4V1

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